Challenge
Create a new brand identity or completely rebrand the identity of an already existing brand.
Goal
Rebrand an existing brand called Funk Haus, a DIY punk, indie, and hardcore music basement concert venue based in Storrs, CT. Funk Haus was established in November 2022, but does not have an established brand identity.
Role
Researcher and Visual Brand & UX Designer.
Deliverables
Research the background of an existing brand and its marketing materials, create a high-fidelity desktop and mobile landing page design, and create a brand identity board consisting of a primary logo, secondary logo, color palette, typography, patterns, visual icon assets, and mockups of design application.
Brand identity board mockup via Freepik
Brand board template
Desktop web design
Mobile web design
Design Process & Presentation
